Reach by Becky Robinson is a fantastic guide for anyone who is trying to build their platform, especially, if you’re just starting out. I’ve spent the last year-and-a-half trying to get everything in order to start branding myself and I can testify that Reach will make your life easier. I’ve spent countless hours searching for the information in this book.

What I Liked About Reach

It’s an easy-to-understand guide on how to build your personal brand. Robinson helps you think through the many facets of branding and platform building. She starts, where you might expect, with goals. Then she helps you think about the message you want to convey. Next, she’ll walk you through the best way to find your audience. She outlines four commitments you should be prepared to make: define, clarify, identify and commit, and she explains each in detail.

I especially liked how she explained the importance of the value of your work. Robinson says if your work is good, it will find its audience, so you want to attract and retain. She emphasizes the importance of being consistent, which entails creating the same type of content again and again as well as creating it on a regular schedule. She talks about longevity and how it can take people a long time to discover you. Her advice is “don’t give up.” Finally, she mentions generosity. You should be willing to give without an expectation of something in return, in addition to offering what others need and will support them best.

She explains her Reach framework and the fundamentals you’ll need to be successful. What are those fundamentals? Your: website, permission-based email list, content, and social media presence. This chapter alone is worth the price of the book, and then chapters six and seven build on it.

Why You’ll Like Reach

First, it’s easy to understand. Second, if you’re just starting to create your brand, it will save you a lot of time in research. The basics are all there in one book. If you’re, needing to refresh, then this is a great tool. Finally, there are thought-provoking questions at the end of each chapter to help you clarify your plan of action.

Final Thoughts

Reach provides realistic information. Robinson doesn’t sugar-coat anything. She makes it clear; you’ll have to work hard to see success and that success may take years to achieve. She says, “Look at your ongoing efforts as a marathon, not a sprint.”

I learned valuable information and plan to put it into action.

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